The map below shows the largest traveled in cities in Europe in 2017. London has the highest number of people who stayed in the city in 2017. This would be a great hub for management to work out of as a European headquarters. The beaches within Europe have the highest travel ratings and are perfect for RCI and the Love Home Swap programs to start kickstarting initiatives. London will be the perfect hub to focus all data for the European side Wyndham.
Reference:
European city tourism destinations by bednights 2017 | Statistic. (n.d.). Retrieved April 11, 2019, from https://www.statista.com/statistics/314340/leading-european-city-tourism-destinations-by-number-of-bednights/
AMCTechTalks 