At the risk of being super repetitive, the paradigm’s I would recommend would be focused on their advertising. The data is showing that the owners are very much slanted towards white families. This means RCI is missing out on newlywed couples, single Asian American adults with kids, and more. Looking at my tables there needs to be more promotions or advertising geared for what those demographics are looking for or places that those consumers like to travel. There are more travelers to Europe every year. There is a better chance for more newlywed couples to want to take part in this type of promotion versus a family resort such as Disney World. Overall, there needs to be a stronger diverse advertising method to reach a larger market because as the data is starting to show, the median age in the last 10 years has dropped from 49 to 39 (Savannah Turk, 2015).
References:
Turk, S. (2015, May 07). Who Are Timeshare Owners: A Breakdown By Numbers. Retrieved April 14, 2019, from https://blog.premiertimeshareresale.com/timeshare-owners-breakdown-numbers/
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