Europe would be a wonderful place for RCI to expand. There are more visitors there every year and it reaches the target market we are missing according to our data for this project. There needs to be a focus on newlyweds, couples, and single adults for advertising and promotions. Paris France is rated in the top five best places to travel (Oneika, 2017). This would be a great start to getting the attention of newlyweds. There is potential for wedding packages to be promoted and even network with wedding planning agencies to offer deals.
Reference:
Oneikathetraveller. (2017, August 26). The 5 Best Places for African-Americans to Travel. Retrieved April 14, 2019, from http://www.oneikathetraveller.com/5-best-places-for-african-americans-to-travel.html
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