The issue really becomes whether you are buying a family a vacation or a single adult. The budget will need to be flexible to include multiple families instead of just single adults. Other ethical issues are the amount of whites over African Americans. There are 2.28 million white owners out of the 760,000 African Americans. This means there will be a 60% chance that the contestant chosen will be white and married. The other problem is the advertising. Any successful campaign will want to target a variety of audiences not just married white families. Maybe to start focus on allowing a certain number of packages to families and a certain number of packages for single adults. Then ensure that there is diversity among the winners.
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