The demographics for timeshares are shifting. The average age for owners used to be over 50 years old. Now we are seeing a younger market of highly educated “Genxers” come through (Savannah Turk, 2015). The average age is now between 34-54 years old with a median age of 39 (Savannah Turk, 2015). Seventy five percent of these new owners had previous knowledge of timeshares and the programs (Savannah Turk, 2015). ARDA released demographics on timeshares stating that 78% of owners are married and 23% have a child under 18 at the house (Savannah Turk, 2015). The top places for timeshare owners are beach resorts. Fifty percent of the timeshare owners had a beachfront or seashore property (Savannah Turk, 2015). Golf destinations were the next in line at 29% (Savannah Turk, 2015).
Let’s tie this all together. The demographics that I just went over said that the new target market is younger, highly educated, married couples, and have children. Remax’s study also suggested that beach locations or seashore locations are the top visited followed by golf. This all wraps up to be a nice promotional event where for maybe 3-4 months there are 3 families with children offered an exclusive 1 week stay at the Floridays resort in Orlando. Floridays is rated number 9 out of 355 resorts according to TripAdvisor (TripAdvisor, 2019). When they get there, they are asked to do an hour conference to learn about timeshares with a place for their children to hang out during. According to Remax, 44% experienced timeshare vacations through renting and 35% of owners said they attended multiple sales presentations before buying (Savannah Turk, 2015).
References:
Turk, S. (2015, May 07). Who Are Timeshare Owners: A Breakdown By Numbers. Retrieved April 14, 2019, from https://blog.premiertimeshareresale.com/timeshare-owners-breakdown-numbers/
FLORIDAYS RESORT – Updated 2019 Prices & Hotel Reviews (Orlando, FL). (n.d.). Retrieved April 14, 2019, from https://www.tripadvisor.com/Hotel_Review-g34515-d612781-Reviews-Floridays_Resort-Orlando_Florida.html
THE 10 BEST Timeshare Resorts in Orlando – Apr 2019 (with Prices). (n.d.). Retrieved April 14, 2019, from https://www.tripadvisor.com/HotelsList-Orlando-Timeshare-Resorts-zfp4621.html
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