Wyndham Destinations is a hotel, vacation exchange, and rental company based in Orlando Florida. WD (Wyndham Destinations) is made up of 24,500 employees. WD employs 3,200 people in the Orlando area at its corporate offices and resorts (Paul Brinkman, 2018). WD is currently trying to build more timeshares in and around the Orlando area. In 2018, there was a 7% increase in timeshare sales (Get Informed, 2018). Europe has a growing tourism rate worldwide. To grow WD it would be a cutting edge move to expand their headquarters to London, England. The demand for timeshares is growing but so is the travel to places that are by a seashore or beach front. The competition is growing faster than the customer demand. Hyatt has opened a vacation timeshare and rental branch. This is called the Hyatt Residence Club. If WD wants to stay ahead of their competition and continue to keep their market share, they will need to build more timeshare properties around key locations of travel such as Europe and beach locations such as Barcelona. The competition is growing, and travelers tend to be loyal to the brand of hotel they enjoy or have enjoyed staying at. Marriott and Hyatt are trusted names and they are branching into WD’s market. In order to not lose any of their current customer base or future customers, they will need to continue owning the best timeshare locations and resorts.
References:
“Timeshares & Vacation Ownership.” Wyndham Destinations, http://www.wyndhamdestinations.com/.
Brinkmann, Paul. “Wyndham’s Timeshare Spinoff and Others Face Industry Challenges.” OrlandoSentinel.com, 5 Apr. 2019, http://www.orlandosentinel.com/business/os-cfb-brinkmann-timeshare-20180604-story.html.
“Timeshare & Vacation Rental Resorts.” Hyatt Residence Club, http://www.hyattresidenceclub.com/.
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