The long-term goal for a company like WD (Wyndham Destinations) is to grow their reach. In order to do this WD needs to increase the number of building projects in key locations and start opening new headquarters in other countries. WD is currently in 110 countries worldwide (Wyndham Destination, 2019). The best way for WD to grow is to start more building projects in Europe and more specifically Barcelona. Barcelona is the growing tourist destination. Building timeshares or growing their Home Swap program in Europe would be the key to staying ahead of the rapidly growing competition.
WD definitely needs to expand into another headquarters. Having a headquarters with locals will possibly bring more trust from the local people and be a way to grow their brand image. WD has 3,200 employees at their Orlando headquarters so they should plan on the same for their London headquarters (Paul Brinkman, 2018). They can send some of their talented managers from the Orlando headquarters to scout, hire, and train the staff in the London office. Forming a partnership with a local resort or working with some of the staff from one of the best London Hotels will also go a long way to helping make smart hiring decisions and really growing in their new community. Having a grand opening for new hires and the community can help start meeting potential hires and WD can do open interviews. Working with a successful hotel in the area and doing joint events can also lend a hand on hiring and finding potential managers. The most successful way to make the London office have the best chance of a great start will be the integration from their Orlando with their London. Start hiring in Orlando to move to London and have them work and train in London with locals on how to interact with the community and customers.
Obviously firing is a tough business. The onboarding and offboarding will need to be in accordance to the local laws and their needs to be a process in place. In Orlando, hiring is “at will.” This means that companies can hire and fire without paperwork such as write-ups. The best way would be a cross training. Have some of the current top management go to London to train new hires and some of the new hires from London can come do some training in Orlando. After training, that is when the decision should be made of whether they meet WD’s standards or not. If the new headquarters doesn’t have local employees, it will be hard to integrate the new expansion with the community.
Building projects are tough to plan and can take years to finish and launch. If WD (Wyndham Destinations) doesn’t continue to grow more building projects their competition will overtake them. Having a committee that is always searching and launching more projects in key areas will lead to success. There needs to be a team of analysts searching and finding key markets for growth and working with the building or growth team to showcase where to launch and when.
References:
Brinkmann, Paul. “Wyndham’s Timeshare Spinoff and Others Face Industry Challenges.” OrlandoSentinel.com, 5 Apr. 2019, http://www.orlandosentinel.com/business/os-cfb-brinkmann-timeshare-20180604-story.html.
“Timeshares & Vacation Ownership.” Wyndham Destinations, http://www.wyndhamdestinations.com/.
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