Wyndham’s division called RCI acquired a program called “Love Home Swap,” a startup company founded in 2011 based in London for just under $53 million (Ingrid Lunden, 2017). RCI thought this would be another great opportunity and tool to strengthen their position in alternative accommodations (Deanna Ting, 2017). The major issue that Love Home Swap faces is the niche market the program reaches to. LHS (love home swap) requires both parties to own a home. There is also major risk to both parties’ homes such as theft, fire, and destruction of property. There isn’t a very good system in place yet for both parties to “screen” each other before the swap. There also are major opportunities to network this program to new home buyers. LHS needs to network with construction companies and home buying programs to tie the program into a package with a new home. This will make the LHS program continue to gather new customers and grow.
Forecast Example:
References:
What Factors Keep Driving Wyndham Hotel Group’s Revenues? (2015, December 22). Retrieved April 28, 2019, from https://articles.marketrealist.com/2015/12/factors-keep-driving-wyndham-hotel-groups-revenues/
Lunden, I., & Lunden, I. (2017, July 31). Wyndham buys Love Home Swap for $53M – TechCrunch. Retrieved from https://techcrunch.com/2017/07/31/wyndham-hotel-group-buys-love-home-swap-for-53m/
Ting, D., & Ting, D. (2017, August 01). Wyndham Buys Love Home Swap To Bolster Position in Alternative Accommodations. Retrieved April 28, 2019, from https://skift.com/2017/08/01/wyndham-buys-love-home-swap-to-bolster-position-in-alternative-accommodations/
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