The process is to take the advice of the current members and shape it to where the program can expand into. The program is missing out on opportunities for growth within the housing market. There isn’t a simple answer to fix this. The way this blog is suggesting to fix the current issue is as follows.
Start with changing the current member system. Members are complaining about the risks involved and that there isn’t a solid “screening” system to help minimize this. Before bringing in more members who could be turned away by this, change it. Find a cost-effective way to implement background checks, video messaging, whatever to focus on getting the members comfortable to swap. From here, develop leadership teams and train them to use the new system and find new ways for the team to educate members on how to avoid “troublesome swaps.” Have the leadership teams train the staff and members on how to better use the system and open up lines of communication for members that need help or are confused. Implement a feedback and suggestion forum for current members to share thoughts and ideas about the changes throughout this process. Hire a small team to watch and reply to the feedback. Launch a campaign alongside top-notch real estate companies to offer vacation packages for new home buyers. Set the goals and measurements to define how this campaign will be considered a success. After the campaign is done and the data is analyzed, make the necessary changes to areas that need improvement.
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