Moving into the real estate market and growing those type of relationships is important when creating constancy of purpose for improvement of product and service. To find more markets or grow the program in the current market, LHS (love home swap) has to go where the consumers are. The growth of the program and building a unique campaign for this would help build a new philosophy. In doing this, LHS would grow in a positive and focused direction. Making the new home buyer the focus would help RCI be able to showcase that they aren’t driven by the “cha-ching” of every new home buyer but they are a part of an. Incredible life altering event. The system in place for swapping homes needs to be easier, safer, and better for the users. To reach this LHS needs to have trainings of both employees and members. Find leaders within the program to head the customer satisfaction and service areas. Make sure there is a clear-cut line of communication within the LHS program itself and from the members to the LHS program. This will help root out and dissolve any fear that members new or current from participating in the LHS program. Within the campaign be careful of becoming another niche and using slogans or quotas in press releases. Have a solid training and leadership team that can help build workmanship and implement a vigorous program for education and retraining. The last but not least is to continuously take action to grow LHS and transform it to extend beyond its capabilities. Make sure that at the heart of the program is still the mission to provide members with incredible dream vacations.
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