Quantitative Analysis (For School Use Only)

Spending of International Tourists in Europe from 2012-2028 (in billion USD)

Data collected from:

Inbound tourism spending in Europe 2012-2028 | Statistic. (n.d.). Retrieved April 12, 2019, from https://www.statista.com/statistics/617469/international-tourist-spending-visitor-exports-europe/

Marketing Data Flow Diagram (For School Use Only)

Product/Service Analysis (For School Use Only)

The best way to begin working within Barcelona would be to build vacation packages specific to Barcelona’s tourist attractions. In 2017 according to Statista, there were 8.9 million tourists staying in hotels around the city (Statista, 2019). This is an increase of over 7 million people since 1990 (Statista, 2019). Barcelona is rated 25^thworldwide as the most visited city based on international arrival figures in. 2015 and rated 6^thamong European city destinations in 2017 (Statista, 2019). Finding homes for the Love Home Swap program within Catalonia, which is the most visited by international tourists would be one great for the Love Home Swap program (Statista, 2019). Finding resorts or building vacation packages for the Canary and Balearic Islands, which are the second and third most visited after Catalonia, would be good for the RCI program Statista, 2019).

Love Home Swap Barcelona Locations

References:

Spain: Tourists in hotels in Barcelona 1990-2017 | Statistics. (n.d.). Retrieved April 11, 2019, from https://www.statista.com/statistics/452060/number-of-tourists-in-barcelona-spain/

Home exchange. (n.d.). Retrieved April 11, 2019, from https://www.homeexchange.com/search-v2/Barcelona, Spain?bounds=41.17916422035347,2.0183105679336677,41.6097887176591,2.279225132066358&iso=ES

Expansion Analysis (For School Use Only)

Tourism is growing rapidly each year. From 2016-2017 international tourism grew over 1.3 billion (6.8%) (Eric Rosen, 2018). The two largest areas that grew were Africa with 9% and Europe with 8% (Eric Rosen, 2018). Europe received over half the world’s international tourism with arrivals of 671 million (Eric Rosen, 2018). Forty percent of international tourism spending came from Europe and global tourism spending has grown 5% globally (Eric Rosen, 2018).

The vacation packages that RCI and RCI Platinum can offer for vacations in the beach cities of Europe would be the best place to start. Spain has the highest travel and tourism ratings according to Statista (Statista, 2019). In Spain the two best cities would be Barcelona and San Sebastian. According to Travel and Leisure, they are rated in the top 17 beach locations for tourism in Europe (Travel and Leisure, 2019). For both the Love Home Swap programs and for RCI this would be the best area to start in. According to Travel and Leisure, Barcelona is the best beach city in Europe (Travel and Leisure, 2019). This is where Wyndham Destinations needs to begin its expansion. Europe is also on the rise in tourism spending (Statista, 2019). London is the leading European city in tourism nights spent (Statista, 2019). London would be a great place to potentially expand and call an international second home base.

References:

Rosen, E. (2018, September 06). New Rankings Of The World’s Fastest-Growing Tourism Destinations. Retrieved April 11, 2019, from https://www.forbes.com/sites/ericrosen/2018/09/06/new-rankings-of-the-worlds-fastest-growing-tourism-destinations/#18fa451257ea

TTCI: Leading countries Europe 2017 | Statistic. (n.d.). Retrieved April 11, 2019, from https://www.statista.com/statistics/186657/travel-and-tourism-scores-of-countries-from-europe-in-2011/

16 of the Best Beach Cities in Europe. (n.d.). Retrieved April 11, 2019, from https://www.travelandleisure.com/worlds-best/europe-beach-cities?slide=548505#548505

Spain: Tourists in hotels in Barcelona 1990-2017 | Statistics. (n.d.). Retrieved April 11, 2019, from https://www.statista.com/statistics/452060/number-of-tourists-in-barcelona-spain/

European city tourism destinations by bednights 2017 | Statistic. (n.d.). Retrieved April 11, 2019, from https://www.statista.com/statistics/314340/leading-european-city-tourism-destinations-by-number-of-bednights/

Company Profile (For School Use Only)

Wyndham Destinations is the world’s largest vacation ownership, exchange, and rental company. WD (Wyndham Destinations) has over 4300 destinations in 110 countries (Wyndham Destinations, 2019). WD also has programs such as Love Home Swap, that allows homeowners to “swap” their homes for other vacation properties. WD also has over 25,000 employee’s that help their customers vacation dreams become reality (Wyndham Destinations, 2019). RCI is a part of Wyndham Destinations. RCI is the leader in vacation exchanges (RCI, 2019). RCI has 35,000 exchange options in 108 countries (RCI, 2019). RCI also has 3.8 million members (RCI, 2019). They also offer an RCI Platinum service that lets you receive exclusive sales and savings, priority privileges, a 25% discount on guest certificates, 10% discount on combined deposit fee’s, 1-% discount on extra vacations getaways and last call vacations, and free on-hold vacations (RCI, 2019).

Wyndham Destinations major competitors are Airbnb, Marriott, Hilton Worldwide, Millennium and Copthorne, Hyatt Hotels, and Intercontinental Hotels (Craftco, 2019) (Airbnb, 2019). Figure 1 is the Vacation Rental Segment Market Share for quarter 4 in 2018. Figure 2 is the Vacation Ownership Segment Market Share for quarter 4 in 2018. Figure 3 is the total segment market share for quarter 4 in 2018.